The Principle Service

Operating within a service industry, it’s important that we deliver the highest level of customer support – in fact, it’s fair to say that the client is at the very centre of our business.

We understand that branding and marketing is at the core of creating the right impression for your business – from the largest sign to the smallest graphic. You’ll have a vision for your business and your own view of your signage requirements and we’ll work alongside you to deliver that vision and achieve your goals.

We pride ourselves on our ongoing relationship with a large number of clients, witnessing their growth, working with them and helping them achieve their targets provides us with as much satisfaction as achieving our own business objectives.

Our Image

Image is everything – not just your image but ours, too.

It’s why we arrive in clean, liveried Principle Signs vehicles, our on-site staff occupy your premises dressed in clean Principle Signs uniforms, we carry out any installation with the minimum of disruption to your working day (time is money after all) and when we leave we leave everything spotless – apart from your new signage, you won’t know we’ve been!

We take pride in our appearance and pride in work – it’s the Principle way of conducting business.

Our Process

When you work with Principle Signs you buy into our whole operation – from the initial brief to the final installation. We have highly trained, experienced staff in every department driven by providing solutions to your, potentially, complex project.  Understanding that no two jobs are the same our design team will assess all your needs and provide the most appropriate and creative approach to your bespoke requirements – and our project management team will drive the whole process, ensuring the project is delivered on time and on budget.

Our beliefs

We can sum the core beliefs of Principle Signs up in three words – Professional, Trustworthy, Reliable. These words underpin our approach to business and help us to maintain our position in an ever increasing and competitive marketplace. We believe in the service we provide and when you entrust your signage requirements to us we want you to believe that your employing a company that is professional, trustworthy and reliable – simple really.


Principle Signs are committed to providing the highest standard of products and services available. To bolster and reinforce this commitment, we undertake accreditations relevant to our business. This ensures the safety of our employees and that our undertakings are fully compliant with legislative standards.

Construction Skills Certification Scheme: Principle Signs is Construction Skills registered and all our site based employees are appropriately certificated.

PASMA: All Principle Signs on-site employees are PASMA certified

IPAF: All Principle Signs on-site employees are IPAF trained and certified.